Paper Proto-typing

Paper proto-typing may seem a little childish, back to using glue and sticky tape like creating some sort of 'Art Attack'. However, it is a low cost and quick way of testing the navigation and basic function of your site so you can spot any problems and solve them early on in the design process.

Using the online shopping theme, a group of us created a paper prototype of a website and gave testers the scenario of buying some milk.

Here is the network plan we came up with:

We then created five pages which we were going to be using:

Homepage:

Drinks page:

Groceries page:
Dairy page:

Milk page:

We also had a check out page which thanked the user, a loading page if the computer had to add any additional things to the page and an under construction page if the tester selected a page we hadn't created and wasn't necessary for this scenario. As you will soon see from the recordings, the user was asked to navigate through the proto-type using a pen as the mouse, to buy 8 pints of semi-skimmed milk.


User A



User B



User C




As you can see, the milk was again a problem, like it was in the Sainsbury's site. People keep searching for it in the drinks section, so to solve that problem, the item should be added there as well as being in the dairy section. It will reduce shopping time and increase customer satisfaction. They won't get frustrated because they can't find what they're lookibg for. This could result in them using the website again and perhaps telling others how nice it is to use, therefor boosting the supermarkets profits.